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Goal Setting Theory

Goal setting theory is a concept of motivation that states the existence of an inseparable link between goal setting and task performance. But people often don't do so well in setting and achieving goals.

Many people set goals every year but find themselves setting the same goals the following year.

Why?

The main reason is that goals are set that don't reflect the ideas put forward in goal setting theory! This theory proposes:

  • setting smart goals that are specific, measurable, and reviewed often!
  • having goals that reflect our values and inner-most desires!
  • clearly identifying a goal setting plan!

goal setting theory

Goal setting theory is one of the most useful and valid motivational theories, used within organizational psychology, sport psychology, and human behavior in general.

Here we show you the goal setting principles for setting and achieving goals.

Goal setting theory and research

A prominent goal setting theory that shows it increases performance is Locke and Latham's Mechanistic Theory (1985).

A comprehensive review of over a hundred studies in the 1981 article by Locke and colleagues called "Goal Setting and Task Performance" showed that 90% of studies found positive effects due to goal setting.

Goal Setting Software

Reap the benefits of goal setting research with the right goal setting software. Goal setting software helps you brainstorm your goals and monitor your progress toward achieving them.


According to this theory, goal setting increases performance in a couple of ways.

First, goals direct people's behavior! Goals direct your attention towards the task you want to achieve and mobilize your effort.

For example, goals to increase your wealth and/or happiness focus attention and effort on tasks to achieve these goals. You start to notice those things that help you to achieve your goals.

Second, goals are a powerful motivator! They provide you with the focus and motivation to make change.

Sometimes we work to our potential and other times it may be very difficult to remain focused. The use of smart goals is an important element in remaining focused.

On of the most important goal setting principles is to set challenging goals.

Easy goals are easy to ignore!

That's because they don't inspire or drive you to achieve greater things.

According to Locke and Latham's goal setting theory, the more challenging goals lead to higher performance, as more difficult goals involve a commitment to aspire and reach the challenging goals.

Goals vary in terms of being general (I'll do my best) to specific (I will improve by 50%).

According to goal setting theory and research, the more difficult and specific the goals, the more concentrated the effort in pursuing behavior to achieve them.

In short, challenging, specific goals inspire effort and produce better results than easy, vague goals.

smart goals

Setting SMART goals

A proven method of maximizing your success in setting and achieving goals is to set SMART goals.

SMART goals are an acronym for setting Specific, Measurable, Action-based, Realistic and Time-bound goals.


Challenging goals channel behavior and the more specific the direction of this behavior the more motivation to attain the goals.

Goal setting theory and research also states that clear goals and appropriate feedback are major motivators to achieve goal setting success.

These goal setting strategies can help you in setting and achieving goals.

Goal setting principles

Goal setting principles can be summed in four ways:

  1. Goal clarity
  2. Goal challenge
  3. Commitment to the goal
  4. Goal feedback


Goal clarity

If you are not able to measure a goal, how do you know whether you have achieved it?

Having a clear, measurable goal that has a definite time line is a motivating force.

Rather than setting vague goals such as "do your best", set clear, objective goals such as "increase revenue by 10%" or "respond to customers within x hours".

goal setting forms

Goal Setting Forms

Break your long-term goals and make specific achievable short-term goals with these goal setting forms.

Putting your goals on paper in clear steps is an important part of any goal setting plan.


Goal clarity takes care of the specific, measurable, and time-bound components of SMART goals.


Goal challenge

Easy goals are easy to ignore!

Easy goals don't drive or inspire you to greater effort and often have limited rewards.

However, challenging goals motivate you to do your best. Challenging and rewarding goals inspire you to stretch yourself to achieve.

Achieve Goal Setting Balance

Set goals in the different areas of your life. Some examples include:

Career goal setting
Family goal setting
Setting financial goals
Setting personal goals
Fitness goal setting

Whether your goals are a financial, career or business, or a personal ones, they must stretch your ability, harness your focus, and motivate you to achieve.

When writing goals, make sure that each one that you set is challenging and rewarding.

Note: It is important to set challenging goals that are realistic. Setting goals that are too difficult and sure to fail results in reducing your motivation.


Commitment to your goal

What is your commitment to your goal?

If you buy into somebody else's goal then it is less likely to that you will achieve goal setting success.

While your boss may set business goals - and there may be less reliance on getting your buy-in as you are paid to work there. However, when you know that the business goals are in line with organizational expectations and consistent with company goals - then you are much more likely to committ to the goal.

Goal commitment is important to focus your attention and increase motivation.

Values and Goal Worksheet

goal setting worksheet

What is your most important life area? Are you achieving what you want in this area?

This goal setting worksheet examines a number of different life areas.

Setting and achieving goals in different life areas: family, friends, work, and money are important for balance.



Goal feedback

When you fire a rocket the computer system adjusts the rocket based on the weather and wind conditions. If the rocket starts to go off target, the computer adjusts and re-calibrates.

It is the same with setting goals.

After setting SMART goals circumstances may change.

The quickest way to goal setting failure is to "set and forget" your goals.

These goal setting tips ensure you don't make the same mistakes.

These goal setting templates ensure that you get feedback on measurable goals, monitor goal progress, adjust expectations, and gain recognition.

In a company this may include regular progress reports and milestones that monitor progress and break the long-term goal into short-term goals.

Related Goal Setting Articles

goal setting activities Goal Setting Activities

Bring Your Goal Setting To Life With These Activities

goal setting for children Goal Setting for Children

Setting Goals is an Important Lesson for Children


More goal setting articles

Goal Setting Course: Structured Goal Setting Lesson Plans

Goal Setting Quotes: Inspirational Goal Setting Quotes

Goal Setting Activity: Rank Your Goals and Clarify What is Important With This Goal Setting Activity



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